In today's dynamic healthcare landscape, patient marketers face unique challenges and opportunities. Whether you're navigating the intricacies of patient engagement, seeking innovative ways to generate well qualified patient leads, or striving to build authentic connections, our roundtable offers the perfect platform to elevate your strategies and foster meaningful relationships.
Designed to Work for You
The ability to forge meaningful connections with peers is more challenging than ever. With the flexibility to work from anywhere, and reduced discretionary spend to attend in-person conferences, many patient marketers are faced with limited opportunities to connect and discuss the complexities of patient marketing. Whether you are the only patient marketer at your company or manage a large team, this program is a safe-space to find out how others are dealing with similar challenges.
Why Join Us?
1. Peer Community
Lasting relationships are invaluable in our business lives. Become part of a vibrant community of like-minded professionals who understand the complexities of patient marketing. Share experiences, insights, and best practices in an environment designed for open dialogue and mutual support.
2. Networking Opportunities
Expand your professional network by connecting with peers across the industry. Our roundtable facilitates connections that can lead to long-lasting collaborations, partnerships, and friendships.
3. Mutual Mentorship
Benefit from a culture of mutual mentorship, where every participant has the opportunity to both teach and learn. Whether you're a seasoned expert or new to the field, you'll find value in the diverse perspectives and experiences of our community. DTP Roundtables bring together small groups of people for mutual support and encouragement matched to your needs. One person holds the spotlight at a time while the rest offer insight, guidance, and assurance wrought from experience.
4. Professional Development
Our roundtable is more than just a meeting—it's a launchpad for your professional growth. Gain access to industry leaders, cutting-edge insights, and practical advice that you can immediately apply to your work.
5. Practical, Tactical Advice
Leave each session with actionable insights and strategies that address your real-world challenges. From patient engagement techniques to storytelling strategies, you'll gain practical knowledge to enhance your marketing efforts. If you are looking for HOW to get things done, DTP Roundtables are where you learn how to execute and hone your ability to make an impact. It’s where your peers offer real-world mobilization advice and are committed to helping you work through the obstacles.
Who Should Attend?
This roundtable is ideal for patient marketing professionals, healthcare communicators, patient advocates, and anyone involved in the creation and execution of patient-centered marketing strategies. Whether you're in-house, agency-side, or freelance, you'll find value in the collaborative environment we foster.
Chatham House Rule
When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed.
What do we discuss?
Patient Marketing Roundtables discuss topics according to the needs of the participants and may include but are not limited to:
Influencer strategies, managing ambassadors, building testimonial programs and UGC content, managing paid media and maximizing performance, testing & optimization of ad creatives and websites, managing social media compliantly, AI in marketing, effectively partnering with sales organizations, developing in-practice tools, developing webinars that convert, understanding when DTC makes sense, DTC maturity assessments, project management for effective collaboration with outside vendors, patient research approaches, measurement strategies, attribution and ROI analysis to show your organization value, tips for launching a DTC pilot, uncovering what works in best in class DTC programs, leveraging chatbots to boost conversion, forging effective partnerships with your MLR teams, building executive presence and getting alignment across the organization for DTC, Building your lead generation funnel including tips for building a robust tech stack, building a patient brand and leveraging tools and tips to talk to patients, lead nurturing strategies to maximize conversion, optimizing your call center, leveraging an effective creative brief .... and much more!
The Commitment
Virtual Meetings are held:
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2 times a month
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For 60 minutes
Your Moderator Breanna Hunt
Founding Partner of HealthReach LLC, Breanna Hunt is a results-oriented healthcare marketing leader who has successfully managed the complete marketing experience for both public and startup companies. With a proven track record in building brand value, growing market share, and driving revenue, she's known for delivering tangible, measurable results.
From determining positioning and competitive analysis to developing high-converting funnels, including post-launch analysis and iteration, Breanna thrives in environments where strategic insights drive growth.
Join the Conversation
Are you ready to elevate your patient marketing efforts? Join our roundtable to connect with peers, gain new insights, and drive impactful change in the way you engage with patients.
Register today and become part of a community dedicated to innovation, collaboration, and excellence in patient marketing.
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Together, let's shape the future of patient marketing.